A recently published study by Fact.MR expects the global electric guitar market to augment at a 10% CAGR from 2022 to 2032. By the end of the said assessment period, a valuation of US$ 7.70 Billion is expected for the market. Water enhancers are gaining huge traction for the flavorful taste they offer. Manufacturers of water enhancers are focusing on researching flavors that would entice consumers and would be widely accepted by a large consumer base.
From 2017 to 2021, the industry experienced noteworthy growth, registering a value CAGR of 6% and closing at US$ 2.70 Billion. Although the sale of water enhancers dipped during the COVID-19 pandemic, the increasing importance of health changed the dynamics for the market. This, in turn, positively influenced the sales of water enhancers. Moreover, most consumers have shown a growing inclination towards investing in liquid form water enhancers as it easily gets diluted in water.
North America, Europe and Asia Pacific are the major contributors for the water enhancers market. Increasing importance of healthy nutrition along with manufacturers focusing on user-friendly packaging is driving the growth of the market. Furthermore, water enhancer companies are focusing on penetrating the E-commerce market to increase sales in different geographical regions.
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Key Segments of Water Enhancer Industry Survey
- By Type :
- Flavored Water Enhancers
- Energy/Fitness Water Enhancers
- Workout Water Enhancers
- By Form :
- Powder/Mix Water Enhancers
- Liquid Concentrate Water Enhancers
- Water Enhancer Drops
- Water Enhancer Tablets
- By Active Raw Material :
- Vegetables
- Tea Leaves
- Coffee Beans
- Coconuts
- Others
- By Active Ingredient :
- Vitamins
- Electrolytes
- Antioxidants
- Sweeteners
- By End Use :
- Sports Drinks
- Supplements Drinks
- Household Drinks
- Medicinal Drinks
- Others
- By Distribution Channel :
- Offline Retailing of Water Enhancers
- Specialty Stores
- Convenience Stores
- Hypermarkets/Supermarkets
- Independent Markets
- Pharmacies
- Online Retailing of Water Enhancers
- Brand Websites
- e-Commerce Platforms
- Offline Retailing of Water Enhancers
- By Region :
- North America
- Latin America
- Europe
- East Asia
- South Asia & Oceania
- MEA
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Key Takeaways from the Market Study
- By product type, non-nutritional water enhancer is expected to possess 55% market share
- By form, liquid water enhancers are expected to hold 70% market share
- Europe is expected to possess 50% market share for water enhancer market
- Asia Pacific is expected to hold 20% market share for water enhancer market
- North America is expected to procure 25% market share for water enhancer market.
“Growing health conscious among consumers across the globe along with easy availability of water enhancers is playing a key role in the increasing sales of the same. In addition, manufactures of water enhancers are focusing on launching innovate and organic flavors that would attract consumers.” states a Fact.MR analyst.
Market Competition
Key players in the water enhancer market are The Coca-Cola Company, SweetLeaf Stevia Sweetener, Jel Sert, Refresco, Nuun, Dyla LLC (Stur), 4C foods, Arizona Beverages USA, PepsiCo Inc, Nestle S.A., Heartland Food Products Group, Keurig Dr. Pepper, Mondelez International and The Kraft Heinz Company.
- SweetLeaf Stevia Sweetener, a key player in the water enhancer market is focusing on offering a variety of flavors such as crème brulee, caramel, guava and vanilla. Moreover, these flavors can be added to various beverages to enhance its overall taste.
- Refersco has launched a ground-breaking vegan and organic drink in Italy. The water enhancer is produced using100% raaw materials and is available in orange and bergamot flavors.
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More Insights Available
Fact.MR, in its new offering, presents an unbiased analysis of the global water enhancer market, presenting historical analysis from 2017 to 2021 and forecast statistics for the period of 2022-2032.
The study reveals essential insights on the basis of Product (Nutritional, Non-Nutritional), by form (Powder, Liquid), by distribution channel (online and offline) across five major regions (North America, Latin America, Europe, Asia Pacific and Middle East & Africa).
